Legacy Event Communications

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About this course

In this course you will learn how to use more advanced features for creating email and letter campaigns for marketing. Campaign emails can be used to promote events, fundraisers, and new initiatives at your non-profit. Unlike system emails and letters, campaigns allow you to use creative formatting and personalization to craft a specific, branded message. 

Curriculum

  • Campaign and Event Communications
  • Lesson 1 - Course Introduction
  • System Communications for Events
  • Lesson 1 - Watch It: Creating a System Email – Event Registration (2:28)
  • Lesson 2 - Practice It: Creating a System Email – Event Registration
  • Lesson 3 - Creating Standard System Emails
  • Lesson 5 - Watch It: Creating a Conditional Email - Event Reminder (3:20)
  • Lesson 6 - Practice It: Creating a Conditional Email - Event Reminder
  • Lesson 7 - Creating Conditions
  • Lesson 8 - System Letters for Events
  • Event Communications Activity
  • Conclusion
  • Review
  • Resources
  • Goodbye!

About this course

In this course you will learn how to use more advanced features for creating email and letter campaigns for marketing. Campaign emails can be used to promote events, fundraisers, and new initiatives at your non-profit. Unlike system emails and letters, campaigns allow you to use creative formatting and personalization to craft a specific, branded message. 

Curriculum

  • Campaign and Event Communications
  • Lesson 1 - Course Introduction
  • System Communications for Events
  • Lesson 1 - Watch It: Creating a System Email – Event Registration (2:28)
  • Lesson 2 - Practice It: Creating a System Email – Event Registration
  • Lesson 3 - Creating Standard System Emails
  • Lesson 5 - Watch It: Creating a Conditional Email - Event Reminder (3:20)
  • Lesson 6 - Practice It: Creating a Conditional Email - Event Reminder
  • Lesson 7 - Creating Conditions
  • Lesson 8 - System Letters for Events
  • Event Communications Activity
  • Conclusion
  • Review
  • Resources
  • Goodbye!