- Course Overview
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Welcome
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Pre Module Survey
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Course Introduction
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Digital Workbook
- 1. Introduction to Donor Acquisition
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1-1: Fundraising Strategies
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1-2: Reflection - Your Fundraising Experience
- 2. Engagement Channels to Find New Donors for 1:Many Fundraising
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2-1: Introduction to Engagement Channels
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2-2: Exercise - Establishing Your Engagement Channels
- 3. How Does 1:Many Support Your 1:1 Fundraising
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3-1: How 1:Many Supports Your 1:1 Fundraising
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3-2: Reflection - How Can 1:Many Enhance Your 1:1 Fundraising?
- 4. Moving Donors From Engagement to Involvement
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4-1: Moving Donors From Engagement to Involvement
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4-2: Exercise: Create an Affinity Score Rubric for Your Nonprofit
- 5. Understanding the Cost of Acquisition
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5-1: The Cost of Acquisition
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5-2: Budgeting for Acquisition
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5-3: Reflection: Your Budgeting Best Practices
- Course Conclusion
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Let's Review
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Course Survey
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Resources
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Goodbye!
Donor Acquisition
This course helps you learn strategies and techniques for acquiring donors.
This course helps provides strategies and techniques for acquiring donors. It explains the difference between one-to-one and one-to-many fundraising strategies, the cost of acquisitions, and the various engagement channels that can be used to support a successful campaign.
Learning Objectives:
- Analyze the differences between one-to-one and one-to-many fundraising to determine when to use each approach
- Identify different types of engagement channels to find new donors
- Investigate how to budget for acquisition activities
- Assess risk tolerance
- Analyze acquisition price for one-time gifts versus the value of lifetime giving
- Examine strategies to retain donors and secure second gifts
- Evaluate data for prospect targeting and list conversion
- Describe different types of advanced prospecting techniques, including prospect research, wealth screening, and artificial intelligence