- Course Overview
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Welcome
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Course Introduction
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Digital Workbook
- 1. What is Donor Retention?
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1-1: Introduction to Donor Retention
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1-2: Reflection - Your Benchmarking Activities
- 2. Tracking and Calculating Donor Retention
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2-1: Tracking Donor Behavior
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2-2: Exercise - Reviewing Your Donor Retention Rate
- 3. Impacts to Donor Retention
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3-1: Impacts to Donor Retention
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3-2: Donor Retention Best Practices
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3-3: Reflection - Reviewing Your Best Practices
- 4. Build Engagement Plans to Strengthen Relationships with Donors
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4-1: Levels of Donors
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4-2: New Donor Engagement Strategies
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4-3: Exercise - Creating Your New Donor Engagement Strategy
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4-4: Connected Donor Engagement Strategies
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4-5: Exercise - Creating Your New Connected Donor Engagement Strategy
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4-6: Mature Donor Engagement Strategies
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4-7: Reflection- Incorporating Your New Mature Donor Engagement Strategies
- 5. Improving Donor Retention
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5-1: Using Data to Improve Retention
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5-2: Exercise - Creating a Donor Retention Plan
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5-3: Reflection - Bringing it All Together
- Course Conclusion
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Let's Review
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Course Survey
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Resources
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Goodbye!
Donor Retention
This course focuses on implementing best practices and applying strategies to retain donors.
This course focuses on implementing best practices and applying strategies to retain donors.
Learning objectives:
- Identify best practices that help maintain strong donor relationships
- Improve your organization’s performance by using metrics to calculate donor retention rates
- Evaluate your organization’s long-term planning to address donor habits and motivation challenges
- Develop strategies to encourage key behaviors that contribute to donor retention
- Develop tailored engagement plans for new, connected, and mature donors
- Optimize engagement strategies to target and retain donors by analyzing data
- Evaluate the impact of automation and workflows on your donor relationships