Fundamentals of Nonprofit Branding

Fundamentals of Nonprofit Branding

This first course in the Building Awareness module provides nonprofits with a foundation on which to build a strong brand reputation.

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About this course

This first course in the Building Awareness module provides nonprofits with a foundation on which to build a strong brand reputation.

Learning objectives:

  • Define branding
  • Explain the importance of branding for your nonprofit
  • Differentiate between branding and marketing
  • Identify the components of a strong nonprofit brand

Curriculum

  • Course Overview
  • Pre Module Survey
  • Welcome
  • Course Introduction
  • Digital Workbook
  • 1. Importance of Nonprofit Branding
  • 1-1: Importance of Nonprofit Branding
  • 1-2: Reflection - Brands that Resonate with You and Your Nonprofit
  • Course Conclusion
  • Let's Review
  • Course Survey
  • Resources
  • Goodbye!

About this course

This first course in the Building Awareness module provides nonprofits with a foundation on which to build a strong brand reputation.

Learning objectives:

  • Define branding
  • Explain the importance of branding for your nonprofit
  • Differentiate between branding and marketing
  • Identify the components of a strong nonprofit brand

Curriculum

  • Course Overview
  • Pre Module Survey
  • Welcome
  • Course Introduction
  • Digital Workbook
  • 1. Importance of Nonprofit Branding
  • 1-1: Importance of Nonprofit Branding
  • 1-2: Reflection - Brands that Resonate with You and Your Nonprofit
  • Course Conclusion
  • Let's Review
  • Course Survey
  • Resources
  • Goodbye!