Fundraising Success Foundations

In this course you will learn how to establish the necessary foundations needed to execute a successful campaign to raise money for your nonprofit.

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About this course

In this course you will learn how to establish the necessary foundations needed to execute a successful campaign to raise money for your nonprofit.

By the end of this course, you will complete the following learning objectives:

  • Clarify how you go from moments to momentum,
  • Identify the importance of planning and goal setting in campaign success,
  • Describe how to establish SMART goals,
  • Understand connected campaign KPIs,
  • Understand the basics of budgeting for a fundraising campaign,
  • Identify the key roles and responsibilities of a project team, and
  • Identify external resources such as campaign planning templates and project management tools.

Curriculum

  • Course Overview
  • Welcome!
  • Course Introduction
  • Fundraising Terminology
  • Digital Workbook
  • 1. Planning for Strategic and Campaign Fundraising Success
  • 1-1: How to Perform Strategic Planning
  • 1-2: Importance of Campaign Planning and Goal Setting
  • 1-3: Establishing SMART Goals
  • 2. Building Fundraising Success
  • 2-1: Building the Basics of Budgeting for a Fundraising Campaign
  • 2-2: Building Key Roles and Responsibilities of a Cross-Functional Campaign Team
  • 2-3: Creating a Campaign Plan Presentation
  • 2-4: Addressing Objections
  • 2-5: Reflection - Addressing Campaign Plan Objections
  • 2-6: Monitoring Campaign KPIs
  • Course Conclusion
  • Let's Review
  • Resources
  • Goodbye!

About this course

In this course you will learn how to establish the necessary foundations needed to execute a successful campaign to raise money for your nonprofit.

By the end of this course, you will complete the following learning objectives:

  • Clarify how you go from moments to momentum,
  • Identify the importance of planning and goal setting in campaign success,
  • Describe how to establish SMART goals,
  • Understand connected campaign KPIs,
  • Understand the basics of budgeting for a fundraising campaign,
  • Identify the key roles and responsibilities of a project team, and
  • Identify external resources such as campaign planning templates and project management tools.

Curriculum

  • Course Overview
  • Welcome!
  • Course Introduction
  • Fundraising Terminology
  • Digital Workbook
  • 1. Planning for Strategic and Campaign Fundraising Success
  • 1-1: How to Perform Strategic Planning
  • 1-2: Importance of Campaign Planning and Goal Setting
  • 1-3: Establishing SMART Goals
  • 2. Building Fundraising Success
  • 2-1: Building the Basics of Budgeting for a Fundraising Campaign
  • 2-2: Building Key Roles and Responsibilities of a Cross-Functional Campaign Team
  • 2-3: Creating a Campaign Plan Presentation
  • 2-4: Addressing Objections
  • 2-5: Reflection - Addressing Campaign Plan Objections
  • 2-6: Monitoring Campaign KPIs
  • Course Conclusion
  • Let's Review
  • Resources
  • Goodbye!