- Course Overview
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Welcome!
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Course Introduction
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Digital Workbook
- 1. What are Giving Moments?
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1-1: Introduction to Giving Moments
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1-2: Reflection: Your Giving Moments
- 2. Understanding the Donor Journey
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2-1: Introduction to the Donor’s Journey
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2-2: Exercise - Creating Your Own Donor Journey Map Compass
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2-3: Donor Motivation - Sparkline
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2-4: Reflection - Your Sparkline
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2-5: Utilizing the Peak-End Rule
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2-6: Reflection - Incorporating the Peak-End Rule into Your Nonprofit
- 3. Giving Channel Alignment
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3-1: Introduction to Aligning Your Giving Channels
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3-2: Reflection - Your Giving Channels
- Course Conclusion
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Let's Review
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Course Survey
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Resources
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Goodbye!
Introduction to Giving Moments
This course explains the importance of creating memorable experiences for donors and provides methods you can use to help build those moments.
Learning Objectives:
- Describe the fundamentals of giving moments
- Explain the factors that drive donor decision-making
- Identify the tools and techniques used for mapping the donor journey and areas for improvement
- Determine how to align your donor’s experience with your organization’s mission to maximize engagement and support